The most volcanic reconstruction machine held the

2022-07-31
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On the morning of October 23, the company held a cultural brand strategic project launching ceremony in conference room 101. Lunxueting, chairman of shanjianshe reconstruction Machinery Co., Ltd., chensongdong, deputy secretary of the Party committee, Zhuqing and caoyongxin, deputy general managers, wangsirong, chief financial officer and other company leaders as well as all management cadres and team leaders of the company attended the meeting. Chensongdong presided over the meeting

at the meeting, chensongdong first introduced the purpose and significance of the cultural brand strategy project. He pointed out that with the development of the company and the supply side reform test of coal and steel: new situations and new challenges are emerging in the balance game between the government and the market. The previous corporate culture has not been able to meet the requirements of enterprise development. If the corporate culture is to better play its cohesive Role, it is urgent to keep pace with the times. At the same time, for a long time, we have not paid enough attention to the brand, the brand construction is relatively extensive and vague, the market promotion is not enough, and the brand awareness, reputation and recognition are not high. In the face of the current new situation, the company decided to comprehensively and systematically refine the culture and brand, and hired external professional companies to carry out systematic integration for months

then, Ning Lixin, general manager of Nanfang strategy company, made a report entitled "building a legend together with mountain reconstruction machinery". First, he introduced the expert team participating in the cultural brand strategy project of mountain reconstruction machinery under the condition of ensuring its practicability, and introduced the implementation methods of the project. He described the project background of the project, and listed the latest trend of building materials to be launched in each project stage, including the achievements of plastic, recycled materials and green building products, as well as the contents that need the cooperation and support of all departments

At the meeting, Lun Xueting delivered a speech. He said that the purpose of holding the launching ceremony of the cultural brand strategy project here today is to unify ideas and values, reshape the enterprise spirit, and strengthen the combat effectiveness of the mountain reconstruction machine. This project is a major measure for shanre construction machinery to implement the cultural brand strategic planning. It involves a wide range of areas, has a tight time, and has heavy tasks. It needs the strong support and active cooperation of management cadres and employees. The information provided should be comprehensive, true and complete, and the suggestions put forward should be scientific, reasonable and feasible to ensure the effective and smooth progress of the project. He believes that with the efforts of the project team and the participation and support of all management cadres and employees of the company, the brand strategy project of shanre reconstruction machinery culture will be able to land, take root, blossom and bear fruitful fruits

At the end of the meeting, chensongdong put forward five specific requirements: first, full support and full participation. This project is not only the work of the project team, but also the work of all employees of the company. We should devote our energy to ensure the work, find out the real situation and diagnose the real problems. 2、 Take it seriously. All internal employees of the company shall take it seriously, and all dealers and offices shall actively cooperate with each other during external research. 3、 Ensure time. We should ensure that all work is completed on schedule with high efficiency and quality. 4、 The project team ensures independent thinking and creativity. 5、 Ensure that there are bright spots and that the company and the market should coordinate the above two loading rates at the same time. Internalize in the heart and externalize in the line, and increase the popularity and reputation of the enterprise

at the meeting, members of the cultural brand strategy project team also took an oath to show their determination

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