There is still a long way to go for the hottest Ch

There is still a long way for Chinese construction machinery to enter Indonesia

there is still a long way for Chinese construction machinery to enter Indonesia

China Construction machinery information

Guide: in the face of the impact of international uncertainties such as the slowdown of domestic economic growth, the tightening of monetary policy and the international European debt crisis, Indonesia, an emerging market, is full of hope and opportunities for Chinese construction machinery enterprises. As early as the 1990s, a number of leading enterprises in the industry began to actively explore ASEAN countries and

facing the impact of international uncertainties such as the slowdown of domestic economic growth, the tightening of monetary policy and the international European debt crisis, Indonesia, an emerging market, is full of hope and opportunities for Chinese construction machinery enterprises

as early as the 1990s, a number of leading enterprises in the industry began to actively explore the markets of ASEAN countries and Indonesia. China's export construction machinery products are more suitable for the market needs of the ten ASEAN countries from the technical level to the cost performance

at present, China machinery is still in an important period of strategic opportunities. At a time when the industry is facing long-term contradictions and short-term problems, international demand is one of the opportunities to seize. It is understood that in 2011, China's high-performance sales of construction machinery and new materials have exceeded 500 billion yuan. In 2009, the total export of China's construction machinery to Indonesia was US $156.079 million, which jumped to US $48.79709 million in 2011, with a year-on-year increase of 73.96%, ranking in the forefront of ASEAN countries

Li Chao, regional manager of Liugong international marketing department, said in an interview: "Indonesia is the largest market in Southeast Asia, which is called the 'second local market' by Liugong. Liugong products first came to the Indonesian market through import and export companies in 1997, and Liugong products officially entered the Indonesian market in 2006. Now Liugong sells more than 300 construction machinery in Indonesia every year, including loaders, excavators, rollers, concrete equipment, etc. Liugong loaders are sold in Indonesia, second only to Komatsu of Japan and Carter of the United States." , ranking third in the Indonesian market, and has been initially recognized by the Indonesian market. " In 2012, Liugong has set up two agent sales points in Jakarta. At present, it will set up three sales points in Kalimantan, two sales points in Sumatra, and try to build sales points in Java except Jakarta. It is expected that it will build a factory in Indonesia in 3-5 years. Yu Ruian, Liu Gong's agent in Indonesia, believes that China's financial market has not kept pace with the development of domestic enterprises in Indonesia, and suggests that commercial banks should expand financial leasing business to help Chinese enterprises develop engineering machinery leasing business locally

since the establishment of the Singapore subsidiary of Shantui, its business has covered the entire Southeast Asian markets such as Malaysia, Indonesia, the Philippines, India, Vietnam, Cambodia, Myanmar, etc. Shantui entered the Indonesian market as early as 2000, and the Indonesian market is also one of its main markets

at present, Shanhe intelligent static pile driver has a large market demand in Indonesia. Shanhe intelligent sells about 100 rotary drilling rigs, down the hole drilling rigs and medium-sized excavators in Southeast Asia every year, and about 40 in Indonesia

Longgong is not ideal in developing the Indonesian market, because Japanese, Korean and American brands have firmly occupied the Indonesian market, and the annual sales of Chinese loaders in Indonesia is only about 500~600

the growth of the Indonesian market is predictable, and it is also worth investing more manpower here. What is the reason for the pointer jitter of the metal impact tester? And material resources. At the same time, we should also learn from the lessons of the withdrawal of Chinese motorcycles from the Indonesian market, pay attention to after-sales service and parts supply, establish an agency and service system that meets the needs of the Indonesian market, take an infinite step to establish a better relationship with the local government, peers and users, and better grasp more information and resources such as local policies, markets, legal environment, etc, In order to build a multi-level platform for the internationalization of Chinese construction machinery enterprises in the future

insiders believe that the competition in the Indonesian construction machinery market is quite fierce because enterprises such as Carter of the United States, Komatsu of Japan, Hitachi, Sumitomo and Kobe Steel have entered the Indonesian market for decades and have built factories one after another. Second hand excavators from Japan, South Korea and the United States account for the majority of the Indonesian market, and the price is also very low, which has a great impact on the sales of new machines in China. Although Indonesia is a growing emerging market with great potential, it is not optimistic at present. If Chinese construction machinery wants to have a long-term foothold in the Indonesian market, it must also improve brand awareness. Chinese construction machinery enterprises still have a long way to go to compete with international brands in foreign countries